We set ourselves a mission this week to make our affordable jewellery even more so. It was a tough job as we keep everything low as it is.
So why do we do run an affordability and statement jewellery focused store? The simple reason is that we always wanted to be 'the' store that we would want to buy from. To achieve this we do several things...
- We only offer unique and/or statement jewellery that we and our friends want to wear and want to buy.
- We don't offer high priced jewellery. As jewellery becomes more disposable and trends change so fast, it has always been important to us to stock pieces that will always be in fashion and you are likely to wear multiple times, but that doesn't cost a small fortune.
- We focus on necklaces, bracelets and bangles. Anything outside of this is guided by YOUR needs, we poll our volunteer customers and friends and ask them. We love body-mod jewellery, rings and earrings etc. but we will only stock it if you desire it, so whichever directions we expand in is decided by you and for you. (Check our facebook page http://www.facebook.com/badcandyco for polls and feedback)
- We keep an eye on every fashion arena from catwalk and high street to various alternative scenes and kawaii lovers.
- We won't restock what you don't like or find too expensive and instead find another new trend or style.
- We view literally thousands of pieces of jewellery from across the world and only work with lines that have that something special that the high street misses.
- We aren't greedy on margins, we like the store to flow rather than stagnate. Plus we understand what we feel would be a good buy if we saw it in a shop for a particular price.
Our biggest extravagance by far is with regards the fact that we gift box everything for you, and deliver via very secure methods. At this point we felt that we didn't want to cut back here to bring overall costs down as we like good customer service and loving attention as much as you do. Free P&P rocks and we love being sent a present!
We did however find a way to cool down the prices of our metal statement necklaces, we felt this was important as they are the most valuable pieces in our range. So enjoy these beautiful summer days and treat yourself! Things just got better for your budget and summer wardrobe courtesy of badcandy.co.uk! ♡
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